This is what I found on APNEWS.COM:
NEW YORK (AP) — The most controversial movie of the year is … “Trolls World Tour”?
As innocuous as the rainbow-colored, music-blaring animated movie may seem, the digital release of the “Trolls” sequel has caused a storm to course through the movie industry. Just as the pandemic worsened and movie theaters were shuttering, Universal Pictures shifted the film’s release to video on demand, leading a charge straight through the theatrical window.
Universal calls the “Trolls World Tour” digital release a success and suggests it may be the beginning of a sea change in how movies are released. Theater owners strenuously disagree. AMC Theaters, the largest chain in the United States, is signaling an all-out war, saying it will no longer show Universal movies.
Universal revealed that “Trolls World Tour” earned an estimated $100 million in premium VOD rentals in the first three weeks of its release in North America. The number isn’t far behind the $116 million original Trollsmovie grossed in its first three weeks out in 2016, according to The Hollywood Reporter.
“The results for Trolls World Tour have exceeded our expectations and demonstrated the viability of PVOD,” NBCUniversal CEO Jeff Shell told The Wall Street Journal. “As soon as theaters reopen, we expect to release movies on both formats.”
AMC Theatres chairman and-CEO Adam Aron said Shell’s comments were unacceptable.
Aron sent a “strongly worded letter to Universal Filmed Entertainment Group chairman Donna Langley,” The Hollywood Reporter reports.
“It is disappointing to us, but Jeff’s comments as to Universal’s unilateral actions and intentions have left us with no choice. Therefore, effectively immediately AMC will no longer play any Universal movies in any of our theaters in the United States, Europe or the Middle East,” Aron wrote.
“This policy affects any and all Universal movies per se, goes into effect today and as our theaters reopen, and is not some hollow or ill-considered threat,” he went on.
“Incidentally, this policy is not aimed solely at Universal out of pique or to be punitive in any way, it also extends to any movie maker who unilaterally abandons current windowing practices absent good faith negotiations between us, so that they as distributor and we as exhibitor both benefit and neither are hurt from such changes,” Aron explained. “Currently, with the press comment today, Universal is the only studio contemplating a wholesale change to the status quo. Hence, this immediate communication in response.”
The world’s largest cinema chain will no longer play any of the studio’s films in the wake of comments made by NBCUniversal CEO Jeff Shell regarding the on-demand success of #TrollsWorldTour https://t.co/fCpC1wJXoZ
— The Hollywood Reporter (@THR) April 30, 2020
— The Verge (@verge) April 30, 2020
Information provided by APNEWS.COM.
Leave your comments below.