This is what I found on The Guardian:

If you’ve ever spotted a young American banker in the wild, you’ll be familiar with the traditional markings of the male of the species – the well-coiffed hair, the button-down shirt, and the vest that screams: “I spend my weekends outdoors.” The popular ensemble, however, is facing an existential threat.

Patagonia, the American outdoor company whose fleece vests are among finance and tech bros’ favorite swag, is becoming more selective about who gets its gear.

Its corporate sales program, which manages sales to other companies, not-for-profits and organizations, has recently shifted its focus to increase the number of “mission-driven companies that prioritize the planet”, the company said in a statement. This includes B Corporations, which must meet certain social and environmental standards.

The fallout has already begun. Binna Kim, a communications consultant who works with financial firms, tweeted on Monday that Patagonia had said they were no longer doing branded vests for financial services companies. “This is going to cause a #fintech crisis,” she tweeted.

Kim had tried to order Patagonia vests with a client’s logo, she told the San Francisco Chronicle, but the supplier rejected her order.

Information provided by The Guardian.

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