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David MacNeil, the CEO who spent millions on a Super Bowl ad with his dog Scout, says he hopes the pricey spot will save lives instead of just sell products.

After Scout collapsed from an uncommon heart tumor last summer, MacNeil was given heartbreaking news. The golden retriever was diagnosed with cancer, and veterinarians at the University of Wisconsin said he had only a month to live. MacNeil, not ready to say goodbye, rejected the prognosis.

Scout is now on his way to being cancer free, and to thank the vets who saved him, MacNeil got them an unconventional gift: a $6 million spot during this Sunday’s Super Bowl.

NBC detailed more about the story in the following video:

Watch the ad below:

Here’s more about Scout’s journey:

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